Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Mark Zanna

Mark Zanna

  • SPN Mentor

IN MEMORIAM

Professor Mark Zanna died February 22, 2020, in Waterloo, Canada. Social Psychology Network is maintaining this profile for visitors who wish to learn more about Professor Zanna's work.

Please see below for more information:

My area of research is the psychology of attitudes. Currently, in the domain of communication and persuasion I am conducting research on overcoming resistance to change (e.g., narrative persuasion). In the domain of implicit attitudes I am conducting research on aversive racists (i.e., those low in explicit prejudice, but high in implicit prejudice) and on individuals with defensive self-esteem (i.e., those high in explicit self-esteem, but low in implicit self-esteem). Finally, in the domain of health I have recently tested a safer-sex intervention and evaluated the new cigarette warning labels in Canada. Currently, I am investigating the subtle effects of smoking in feature films on implicit cognition (e.g., implicit attitudes and implicit norms) and the development of negative implicit norms toward first-year, female engineering students.

Primary Interests:

  • Attitudes and Beliefs
  • Health Psychology
  • Persuasion, Social Influence
  • Prejudice and Stereotyping

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Books:

Journal Articles:

Other Publications:

  • Jordan, C. H., & Zanna, M. P. (2007). Not all experiments are created equal: On conducting and reporting persuasive experiments. In R. J. Sternberg, D. Halpern, & H. L. Roediger (Eds.), Critical Thinking in Psychology (pp. 160-176). New York: Cambridge University Press.

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