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Institution
University of Waterloo
Current Position
University Professor
Highest Degree
Ph.D. in Psychology from Yale University
Research Interests
 | Attitudes |
| Health |
| Persuasion/Social Influence |
| Prejudice/Stereotyping |
Laboratory Home Page
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Mark Zanna, FRSC
Department of Psychology
University of Waterloo
Waterloo, Ontario N2L 3G1
Canada
Home Page
Phone: (519) 888-4567, ext.
Fax: (519) 746-8631
My area of research is the psychology of attitudes. Currently, in the domain of communication and persuasion I am conducting research on overcoming resistance to change (e.g., narrative persuasion). In the domain of implicit attitudes I am conducting research on aversive racists (i.e., those low in explicit prejudice, but high in implicit prejudice) and on individuals with defensive self-esteem (i.e., those high in explicit self-esteem, but low in implicit self-esteem). Finally, in the domain of health I have recently tested a safer-sex intervention and evaluated the new cigarette warning labels in Canada. Currently, I am investigating the subtle effects of smoking in feature films on implicit cognition (e.g., implicit attitudes and implicit norms).
 Books:
 Albarracin, D., Johnson, B. T., & Zanna, M. P. (Eds.). (2005). The handbook of attitudes. Mahwah, NJ: Erlbaum.
- Darley, J. M., Zanna, M. P., & Roediger, H. L. (Eds.) (2004). The Compleat Academic: A Career Guide, 2nd Edition. Washington, DC: American Psychological Association.
Journal Articles:
- Anthony, D. B., Logel, C., Zanna, M. P. et al. (2008). The cost of lower self-esteem: Testing a self-and-social-bonds model of health. Journal of Personality and Social Psychology, 94, 412-428.
- Correll, J., Spencer, S. J., & Zanna, M. P. (2004). An affirmed self and an open mind: Self-affirmation and sensitivity to argument strength. Journal of Experimental Social Psychology, 40, 350-356.
- Dal Cin, S., Gibson, B., Zanna, M. P., Shumate, R., & Fong, G.T. (2007). Smoking in the movies, implicit associations of smoking with the self, and intentions to smoke. Psychological Science, 39, 559-563.
- Dal Cin, S., MacDonald, T. K., Fong, G. T., Zanna, M. P., & Elton-Marshall, T. E. (2006). Remembering the message: Using a reminder cue to increase condom use following a safer sex intervention. Health Psychology, 25, 438-443.
- Hoshino-Browne, E., Zanna, A. S., Spencer, S. J., Zanna, M. P., Kitayama, S., & Lackenbauer, S. (2005). On the cultural guises of cognitive dissonance: The case of Easterners and Westerners. Journal of Personality and Social Psychology, 89, 294-310.
- Jordan, C. H., Spencer, S. J., & Zanna, M. P. (2005). Types of high self-esteem and prejudice: How implicit self-esteem relates to racial discrimination among high explicit self-esteem individuals. Personality and Social Psychology Bulletin, 31, 693-702.
- Son Hing, L. S., Bobocel, D. R., Zanna, M. P. et al. (2007). Authoritarian dynamics and unethical decision making: High SDO leaders and high RWA followers. Journal of Personality and Social Psychology, 92, 67-81.
- Son Hing, L. S., Chung-Yan, G. A., Hamilton, L. K., & Zanna, M. P. (2008). A two-dimensional model that employs explicit and implicit attitudes to characterize prejudice. Journal of Personality and Social Psychology, 94, 971-987.
- Spencer, S. J., Zanna, M. P., & Fong, G. T. (2005). Establishing a causal chain: Why experiments are often more effective in examining psychological process than mediational analyses. Journal of Personality and Social Psychology, 89, 845-851.
- Strahan, E. J., Lafrance, A., Wilson, A. E., Ethier, N., Spencer, S. J.,& Zanna, M. P. (2008). Victoria's dirty secret: How sociocultural norms influence adolescent girls and women. Personality and Social Psychology Bulletin, 34, 288-301.
- Strahan, E. J., Spencer, S. J., & Zanna, M. P. (2007). Don't take another bite: How sociocultural norms of appearance affect women's eating behavior. Body Image, 4, 331-342.
- Zanna, M. P. (2004). The naive epistemology of a working social psychologist (or the working epistemology of a naive social psychologist): The value of taking "temporary givens" seriously. Personality and Social Psychology Review, 8, 210-218.
Other Publications:
- Jordan, C. H., & Zanna, M. P. (2007). Not all experiments are created equal: On conducting and reporting persuasive experiments. In R. J. Sternberg, D. Halpern, & H. L. Roediger (Eds.), Critical Thinking in Psychology (pp. 160-176). New York: Cambridge University Press.
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