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Institution
University of Waterloo
Current Position
University Professor
Highest Degree
Ph.D. in Psychology from Yale University
Research Interests
 | Attitudes |
| Health |
| Persuasion/Social Influence |
| Prejudice/Stereotyping |
Laboratory Home Page
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Mark Zanna, FRSC
Department of Psychology
University of Waterloo
Waterloo, Ontario N2L 3G1
Canada
Home Page
Phone: (519) 888-4567, ext. 5799
Fax: (519) 746-8631
My area of research is the psychology of attitudes. Currently, in the domain of communication and persuasion I am conducting research on overcoming resistance to change (e.g., subliminal priming and persuasion, self-affirmation and persuasion, and narrative persuasion). In the domain of implicit attitudes I am conducting research on aversive racists (i.e., those low in explicit prejudice, but high in implicit prejudice) and on individuals with defensive self-esteem (i.e., those high in explicit self-esteem, but low in implicit self- esteem). Finally, in the domain of health I am conducting research testing a ‘safer sex’ intervention, evaluating Canada’s new cigarette warning labels, and investigating the subtle effects of smoking in feature films on implicit cognition (e.g., implicit attitudes and implicit norms).
 Books:
 Albarracín, D., Johnson, B. T., & Zanna, M. P. (Eds.). (2005). The handbook of attitudes. Mahwah, NJ: Erlbaum.
Journal Articles:
- Correll, J., Spencer, S. J., & Zanna, M. P. (2004). An affirmed self and an open mind: Self-affirmation and sensitivity to argument strength. Journal of Experimental Social Psychology, 40, 350-356.
- Dal Cin, S., MacDonald, T. K., Fong, G. T., Zanna, M. P., & Elton-Marshall, T. E. (2006). Remembering the message: Using a reminder cue to increase condom use following a safer sex intervention. Health Psychology, 25, 438-443.
- Hammond, D., Fong, G. T., Zanna, M. P., Thrasher, J. F., & Borland, R. (2006). Tobacco denormalization and industry beliefs among smokers from four countries. American Journal of Preventive Medicine, 31, 225-232.
- Hoshino-Browne, E., Zanna, A. S., Spencer, S. J., Zanna, M. P., Kitayama, S., & Lackenbauer, S. (2005). On the cultural guises of cognitive dissonance: The case of Easterners and Westerners. Journal of Personality and Social Psychology, 89, 294-310.
- Jordan, C. H., Spencer, S. J., & Zanna, M. P. (2005). Types of high self-esteem and prejudice: How implicit self-esteem relates to racial discrimination among high explicit self-esteem individuals. Personality and Social Psychology Bulletin, 31, 693-702.
- Jordan, C. H., Spencer, S. J., Zanna, M. P., Hoshino-Browne, E., & Correll, J. (2003). Secure and defensive high self-esteem. Journal of Personality and Social Psychology, 85, 969-978.
- McGregor, I., Zanna, M. P., Holmes, J. G., & Spencer, S. J. (2001). Compensatory conviction in the face of personal uncertainty: Going to extremes and being oneself. Journal of Personality and Social Psychology, 80, 472-488.
- Newby-Clark, I. R., McGregor, I., & Zanna, M. P. (2002). Thinking and caring about cognitive inconsistency: When and for whom does attitudinal ambivalence feel uncomfortable? Journal of Personality and Social Psychology, 82, 157-166.
- Son Hing, L. S., Bobocel, D. R., & Zanna, M. P. (2002). Meritocracy and opposition to affirmative action: Making concessions in the face of discrimination. Journal of Personality and Social Psychology, 83, 493-509.
- Son Hing, L. S., Li, W., & Zanna, M. P. (2002). Inducing hypocrisy to reduce prejudicial responses among aversive racists. Journal of Experimental Social Psychology, 38, 71-78.
- Spencer, S. J., Zanna, M. P., & Fong, G. T. (2005). Establishing a causal chain: Why experiments are often more effective in examining psychological process than mediational analyses. Journal of Personality and Social Psychology, 89, 845-851.
- Strahan, E. J., Spencer, S. J., & Zanna, M. P. (2002). Subliminal priming and persuasion: Striking while the iron is hot. Journal of Experimental Social Psychology, 38, 556-568.
- Zanna, M. P. (2004). The naïve epistemology of a working social psychologist (or the working epistemology of a naïve social psychologist): The value of taking "temporary givens" seriously. Personality and Social Psychology Review, 8, 210-218.
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