Mark Zanna, FRSC

Institution University of Waterloo Current Position University Professor Highest Degree Ph.D. in Psychology from Yale University Research Interests Attitudes Health Persuasion/Social Influence Prejudice/Stereotyping   Mark Zanna, FRSC Department of Psychology University of Waterloo 200 University Avenue West Waterloo, Ontario N2L 3G1 Canada Home Page Phone: (519) 888-4567, ext. Fax: (519) 746-8631 My area of research is the psychology of attitudes. Currently, in the domain of communication and persuasion I am conducting research on overcoming resistance to change (e.g., narrative persuasion). In the domain of implicit attitudes I am conducting research on aversive racists (i.e., those low in explicit prejudice, but high in implicit prejudice) and on individuals with defensive self-esteem (i.e., those high in explicit self-esteem, but low in implicit self-esteem). Finally, in the domain of health I have recently tested a safer-sex intervention and evaluated the new cigarette warning labels in Canada. Currently, I am investigating the subtle effects of smoking in feature films on implicit cognition (e.g., implicit attitudes and implicit norms). Books: Albarracin, D., Johnson, B. T., & Zanna, M. P. (Eds.). (2005). The handbook of attitudes. Mahwah, NJ: Erlbaum. Darley, J. M., Zanna, M. P., & Roediger, H. L. (Eds.) (2004). The Compleat Academic: A Career Guide, 2nd Edition. Washington, DC: American Psychological Association. Journal Articles: Anthony, D. B., Logel, C., Zanna, M. P. et al. (2008). The cost of lower self-esteem: Testing a self-and-social-bonds model of health. Journal of Personality and Social Psychology, 94, 412-428. Correll, J., Spencer, S. J., & Zanna, M. P. (2004). An affirmed self and an open mind: Self-affirmation and sensitivity to argument strength. Journal of Experimental Social Psychology, 40, 350-356. Dal Cin, S., Gibson, B., Zanna, M. P., Shumate, R., & Fong, G.T. (2007). Smoking in the movies, implicit associations of smoking with the self, and intentions to smoke. Psychological Science, 39, 559-563. Dal Cin, S., MacDonald, T. K., Fong, G. T., Zanna, M. P., & Elton-Marshall, T. E. (2006). Remembering the message: Using a reminder cue to increase condom use following a safer sex intervention. Health Psychology, 25, 438-443. Hoshino-Browne, E., Zanna, A. S., Spencer, S. J., Zanna, M. P., Kitayama, S., & Lackenbauer, S. (2005). On the cultural guises of cognitive dissonance: The case of Easterners and Westerners. Journal of Personality and Social Psychology, 89, 294-310. Jordan, C. H., Spencer, S. J., & Zanna, M. P. (2005). Types of high self-esteem and prejudice: How implicit self-esteem relates to racial discrimination among high explicit self-esteem individuals. Personality and Social Psychology Bulletin, 31, 693-702. Son Hing, L. S., Bobocel, D. R., Zanna, M. P. et al. (2007). Authoritarian dynamics and unethical decision making: High SDO leaders and high RWA followers. Journal of Personality and Social Psychology, 92, 67-81. Son Hing, L. S., Chung-Yan, G. A., Hamilton, L. K., & Zanna, M. P. (2008). A two-dimensional model that employs explicit and implicit attitudes to characterize prejudice. Journal of Personality and Social Psychology, 94, 971-987. Spencer, S. J., Zanna, M. P., & Fong, G. T. (2005). Establishing a causal chain: Why experiments are often more effective in examining psychological process than mediational analyses. Journal of Personality and Social Psychology, 89, 845-851. Strahan, E. J., Lafrance, A., Wilson, A. E., Ethier, N., Spencer, S. J.,& Zanna, M. P. (2008). Victoria's dirty secret: How sociocultural norms influence adolescent girls and women. Personality and Social Psychology Bulletin, 34, 288-301. Strahan, E. J., Spencer, S. J., & Zanna, M. P. (2007). Don't take another bite: How sociocultural norms of appearance affect women's eating behavior. Body Image, 4, 331-342. Zanna, M. P. (2004). The naive epistemology of a working social psychologist (or the working epistemology of a naive social psychologist): The value of taking "temporary givens" seriously. Personality and Social Psychology Review, 8, 210-218. Other Publications: Jordan, C. H., & Zanna, M. P. (2007). Not all experiments are created equal: On conducting and reporting persuasive experiments. In R. J. Sternberg, D. Halpern, & H. L. Roediger (Eds.), Critical Thinking in Psychology (pp. 160-176). New York: Cambridge University Press.

Page last edited by profile holder: October 6, 2008  Visits since June 9, 2001: 13,037