Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Mark Zanna

Mark Zanna

  • SPN Mentor

My area of research is the psychology of attitudes. Currently, in the domain of communication and persuasion I am conducting research on overcoming resistance to change (e.g., narrative persuasion). In the domain of implicit attitudes I am conducting research on aversive racists (i.e., those low in explicit prejudice, but high in implicit prejudice) and on individuals with defensive self-esteem (i.e., those high in explicit self-esteem, but low in implicit self-esteem). Finally, in the domain of health I have recently tested a safer-sex intervention and evaluated the new cigarette warning labels in Canada. Currently, I am investigating the subtle effects of smoking in feature films on implicit cognition (e.g., implicit attitudes and implicit norms) and the development of negative implicit norms toward first-year, female engineering students.

Primary Interests:

  • Attitudes and Beliefs
  • Health Psychology
  • Persuasion, Social Influence
  • Prejudice and Stereotyping


Journal Articles:

Other Publications:

  • Jordan, C. H., & Zanna, M. P. (2007). Not all experiments are created equal: On conducting and reporting persuasive experiments. In R. J. Sternberg, D. Halpern, & H. L. Roediger (Eds.), Critical Thinking in Psychology (pp. 160-176). New York: Cambridge University Press.

Mark Zanna
Department of Psychology
University of Waterloo
200 University Avenue West
Waterloo, Ontario N2L 3G1

  • Phone: (519) 888-4567, x35799
  • Fax: (519) 746-8631

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